This student website showcases academic work created for school assignments and projects. All content is used for educational purposes only.

This research analysis and public relations plan was created collaboratively with the group of peers mentioned in the document. It was a semester long project for COM 467-Integrated Communications Management course at CSUDH. The concept was to work with a local business to explore opportunities for enhancing their brand identity, and brand voice.  I was in charge of social media strategy, aesthetic and copy rebranding, promo video, brand identity strategy, brand voice and overall contingency strategy. 

This assignment was completed in collaboration with my classmate Gerardo Acevedo for COM 372: Crisis Communication. The prompt was to research the crisis communication response for a national disaster. My peer and I chose to research and analyze the response from the U.S. government to  Hurricane Maria in Puerto Rico. We explored their response timing, style, opportunities and overall effectiveness.