About Me
FOUNDER - GERARDO ARELLANO
From the sun-soaked streets of Los Angeles to the vibrant heart of Zacatecas, Mexico, my story unfolds as a first-generation son of immigrants. Growing up, I was surrounded by a rich tapestry of culture, tradition, and resilience that shaped my worldview. FRSTGEN.COM was born out of a desire to capture these stories—those fleeting, powerful moments that define who we are—through the lens of media and creative strategy.
By day, I navigate the fast-paced world of business analytics at a health organization, where strategy meets storytelling. My background in public relations and content strategy has taught me the art of crafting narratives that not only connect but leave a lasting impact.
In my downtime, I’m chasing life. Whether it’s pushing myself on a hiking trail at sunrise, moving to the rhythm of music, or discovering hidden culinary gems, I find joy in the little things. My love for travel has led me across states and borders, where I seek out culture and experience like a director searching for the perfect shot.
I believe in living life with intention—capturing moments as they pass, savoring the journey as much as the destination.